
Here is a small and disappointing exchange between my hosting provider Bluehost which I have been a customer of for the past 5 years:
==========================================
[EMAIL:]
==========================================
Wed, Jul 20, 2011 at 4:51 PM
to: support-other@bluehost.com.
Hello, I’ve experienced the SECOND blackout for my server within 3 days of the last event. I’m just about ready to take my business elsewhere simply because I CAN NOT afford to have my website go down. Its simple economics, and I am beginning to feel very upset that despite the fact that I’ve actually recommended your service to several of my clients and have been a customer for years now and I am still be charged for this inadequate service. You can’t tell me that this is to be expected, or that it can’t be avoided. The server should NEVER go down without prior notice. If you don’t have contingencies for what seems like a repeat problem, then I can’t continue to do business with you.
Now, what I need from you are several compelling reasons why I should stay with you, which I would be happy to report to my contacts at several publications because I am simply outraged. I never thought I would be in a situation where your company let me down.
==========================================
[END OF EMAIL]
==========================================
This was their warm and personal response.
==========================================
[EMAIL:]
==========================================
Wed, Jul 20, 2011 at 5:01 PM
Makana,
I apologize for the inconveniences you’re experiencing as a result of this and I am sorry if you did not receive prior notification or warning. I’d also like to say personally that I wish I could do more than apologize to you.
I encourage you to send your thoughts and concerns to feedback@bluehost.com — this goes directly to our managers and I know for certain that they read and reply to every email send to that address.
Our administrators are hard at work to get everything resolved and get the servers back online as quickly as possible.
Let us know if there’s anything else can do for you.
Thank you,
Sean
Level I Tech Support Engineer
BlueHost.com
888.401.4678
Most questions can be answered by articles in our forum, knowledgebase, and video tutorials:
Forum: http://www.bluehostforum.com
Knowledgebase: https://www.bluehost.com/cgi/help
Tutorials: http://www.bluehost.com/tutorials/
Server Status: http://serverstatus.bluehost.com/
When you have a new question or issue, please open a new support ticket.
==========================================
[END OF EMAIL]
==========================================
They simply passed the buck and didn’t even have the common sense to forward the message to their managers. I did not contact feedback@bluehost.com and I’m telling the internet about this exchange so when people consider bluehost they can know what to expect even if they’re a loyal customer. I did send this response back to support@bluehost.com:
==========================================
[EMAIL:]
==========================================
Thank you for your response,
Since you’ve decided that this wasn’t important enough for you to forward, so I’ve forwarded it to the internet via several publications and blog websites.
All you had to do was forward this email, but in response I’m flexing the collective consumer power since you believed me to be one consumer with a problem its fine if you lose one but I wonder if you’ll lose 50,000, 100,000, 300,000 customers because I’ve shared my disappointing customer service experience.
Hands down, I’m the customer, I pay money in exchange for your services, so when it comes to forward an email to have a problem rectified it is, in fact, your job to do so, regardless of what you’ve been instructed. I have already done my part in funding the company by paying for those services.
Just so you know, at $100 per person, a loss of 100,000 customers is $10 million loss. Losing 10,000 customers equals $1 million. Can the company afford to pass on those and future sales? Is forwarding one email worth a million dollars to you or your managers? We’ll find out.
==========================================
[END OF EMAIL]
==========================================
Final thoughts:
I feel like there must be a protocol there at Bluehost and either they’re sorely managed, or they are at an economic equilibrium with their current clientele. My account was recently renewed 1 month before expiration with charges being made to my credit card. It was reasonable considering that it was “automated,” but their automated response, or designated protocol, to a problem from a customer was disappointing. A click of a button was either too much effort for Chris, or was not in his instructions.
This has happened to me dozens of times but this time I had to do something about it. Paying $100 a year for a shared rack mounted server in Utah doesn’t line up. The overhead cost is miniscule to the company (its even lower if there are frequent blackouts). My point is that the majority of that money is to pay for support for problems like this and investigating what happened and also informing your customers of your findings, you know, following through… as if you were the absolute best in your field. Sadly, I’ve experienced that Bluehost operates well below the status quo among many other businesses yet they appear unscathed or without consequence simply because there isn’t much accountability, so I’ve spent 45 minutes drafting these remarks for other potential consumers to consider when shopping for a hosting provider.







